Crafting brand narratives with clarity, integrity, resonance.
Hi, I’m Carla
I help social impact businesses and non-profits achieve audience enthusiasm and stakeholder loyalty through strategic communications, compelling storytelling, and flawless editing.
Book your free 30-minute consultation
Many organizations’ marketing is languishing in clichés, AI slop, and quantity over quality.
I help you stand out - with a VOICE that is authentically yours, MESSAGING that truly engages audiences, and BRAND CONSISTENCY that customers and funders can trust.
Do These Problems Feel Familiar?
You read over some copy you’ve written. It leaves you uninspired. Your customers or funders probably feel the same. But you’re not sure what’s missing.
Your team spends a lot of time pushing out content on multiple channels. But your messaging feels scattered. Each team member’s elevator pitch sounds different.
You suffer from the curse of expertise. You know so much about your subject matter, you can’t remember how to make it clear, fun, and relevant for a general audience.
Your peers are all using the same buzzwords to describe their “impact”. It’s meaningless and forgettable. Still, you’re wondering: “Do we have to use the same jargon to appear professional?”
How I Can Help You
We’ll identify the level of support that’s right for you during your free 30-minute consultation.
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Good for targeted advice or strategic direction. I’ll help your team identify audience personas, define your voice and values, and hone core messages. You can also ask me for quick feedback on a piece of writing or a presentation.
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We’ll work together over a longer period of time to create a comprehensive brand narrative, communications strategy, a story bank, work plans, or website overhaul.
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There’s nothing like an accountability buddy for long-term success. During regular leadership and/or team check-ins, we’ll evaluate and continuously improve your communications work. This is also a good format for practicing your storytelling or writing skills.
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I conduct confidential interviews with your stakeholders or focus groups to surface brand stories. I’ll also create copy for any of your channels.
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Sometimes, you just want a pro to polish your writing. I offer all levels of editing - from proof reading to developmental editing. As a bilingual native speaker, I also do translations between English and German.
About Me
Hi, I’m Carla, founder of WordFarer Communications.
I’ve spent my career of 14+ years dedicated to mission-driven organizations. I’ve spent my whole life learning how language helps or hinders human connection. Everything I do is grounded in purpose, curiosity, and integrity.
From PR for the European Commission’s environmental management system, to grant writing for sustainable livelihoods projects in southern Africa, to setting up marketing and communications systems for emerging nonprofits in the US - my diverse life and work experience gives me a uniquely broad perspective and skill set. I have the mind of an analyst and the heart of a mediator.
Working with me, you'll feel understood AND see your business with fresh eyes.
Let's talk!